Crowne Plaza needed a new direction when promoting to young business travelers.

Rebranding on Crowne Plaza

Crowne Plaza needed a new direction of promoting themselves in to the market for young business travelers. As they usually travel alone to a unfamiliar place, the experience there will not be great.

I changed the direction of the hotel with just an app. The Crowne Plaza App allows hotel guests to enter a chat room that never dies and make new people from all over the world. When you check into the hotel, you will be prompt to download the app. The app is organized based on interest and the chat room will be created among the other guests in the hotel.

Travelling alone for a business trip made better with Crowne Plaza App.

 Crowne Plaza needed a new direction when promoting to young business travelers.

Crowne Plaza needed a new direction when promoting to young business travelers.

 As these travelers usually travel alone, I believe that the hotel should create a more friendly and immersive environment for them.

As these travelers usually travel alone, I believe that the hotel should create a more friendly and immersive environment for them.

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 With the Crowne Plaza App, hotel guests are allowed to enter chat rooms where the conversation never ends. They can also meet new people that stay in the hotel from all over the world. When you check into the hotel, you will be prompt to download the app. The app is organized based on personal interests and the chat rooms will be restricted within the guests of the hotel.

With the Crowne Plaza App, hotel guests are allowed to enter chat rooms where the conversation never ends. They can also meet new people that stay in the hotel from all over the world. When you check into the hotel, you will be prompt to download the app. The app is organized based on personal interests and the chat rooms will be restricted within the guests of the hotel.

Travelling alone is made better with Crowne Plaza App.