Crowne Plaza needed a new direction when promoting to young business travelers.
As these travelers usually travel alone, I believe that the hotel should create a more friendly and immersive environment for them.
With the Crowne Plaza App, hotel guests are allowed to enter chat rooms where the conversation never ends. They can also meet new people that stay in the hotel from all over the world. When you check into the hotel, you will be prompt to download the app. The app is organized based on personal interests and the chat rooms will be restricted within the guests of the hotel.
Travelling alone is made better with Crowne Plaza App.